Privacy Policy

Ashé (“Ashé,” “we,” “us”) provides a no-code platform for building and deploying AI agents that interact with your customers across web chat, WhatsApp, email, SMS, and phone. This policy explains what we collect when you use asheagents.com and the Ashé service, and how we handle it.

Account information — your name, email, company name, and password (stored only as a secure hash), which you provide when you sign up.

Content you create — the agents you build, the business knowledge, documents, and FAQs you upload to train them, and the configuration of your channels and integrations.

Conversation data — messages exchanged between your customers and your agents, and metadata such as timestamps, channel, and any information your customers choose to share (for example a name, email, or phone number).

Billing information — if you subscribe to a paid plan, payment is processed by Stripe. We do not store your full card details; we retain only limited billing metadata such as your plan and subscription status.

Usage and device data — basic logs, IP address, and analytics we use to keep the service secure and reliable.

We use your information to provide and operate the service, generate your agents’ responses, deliver messages across your connected channels, process payments, provide support, keep the platform secure, and improve our product. We do not sell your personal information, and we do not use your customers’ conversation content to train foundation models.

Ashé is powered by Anthropic’s Claude models. To generate a reply, the relevant parts of a conversation and the knowledge you’ve provided are sent to Anthropic’s API for processing. Anthropic processes this data as our subprocessor under its commercial terms and does not use API content to train its models.

We rely on a small set of trusted providers to run Ashé, each handling data only as needed to deliver their part of the service: Anthropic (AI model processing), Supabase (database, authentication, and storage), Vercel (application hosting), Stripe (payments), and Twilio and email providers such as SendGrid or Mailgun (message delivery for the channels you enable).

We keep your account and content for as long as your account is active. You can delete individual conversations and customer records at any time, and Ashé includes built-in tools to export or erase a customer’s data. When you close your account, we delete or anonymize your data within a reasonable period, except where we must retain it to meet legal obligations.

We protect your data with encryption in transit, row-level access controls that isolate each account’s data, hashed credentials, and signed webhooks. No system is perfectly secure, but we work continuously to safeguard your information and will notify you of a breach affecting your data as required by law.

Depending on where you live, you may have the right to access, correct, export, or delete your personal information, and to object to or restrict certain processing (for example under the GDPR or CCPA). You can exercise many of these directly in the app, or contact us and we’ll help. As a business using Ashé, you are the controller of your customers’ data and Ashé acts as your processor.

We use essential cookies to keep you signed in and to operate the service. We keep non-essential tracking to a minimum.

Ashé is intended for businesses and is not directed to children under 16. We do not knowingly collect personal information from children.

We may update this policy from time to time. When we make material changes, we’ll update the date above and, where appropriate, notify you.

Questions about privacy or your data? Email us at privacy@asheagents.com.